Say what you meme: How contemporary humour is challenging traditional marketing strategies.
Memes, in their most modern form, are defined as “an image or video that is spread widely on the internet, often altered by internet users for humorous effect.” (Collins). The word itself is believed to be short for ‘mimeme’, a term coined by biologist Richard Dawkins to describe an idea, or form of social behaviour Continue reading Say what you meme: How contemporary humour is challenging traditional marketing strategies. ...