What is media relations?
Media relations is the practise of working with media platforms, helping them produce quality content while also gaining positive coverage for a company. This exposure for a business means their news, comments and developments are positioned in front of a target audience. To deliver these campaigns effectively, expert negotiation and interpersonal skills are needed. These skills ensure that media outlets receive engaging content and businesses gain the best coverage.
At Bishop Marketing Communications, we strike the balance between the needs of both media outlet and client. We do this by taking time to understand what journalists want and how we can help them do their job. Nurturing this relationship means we can collaborate and discuss all opportunities for clients effectively.
We have access to thousands of media outlets covering a diversity of sectors. Our services include:
- Press office management
- Media relation campaigns/strategies
- Media statements for crisis events/comes
- B2B media relations campaigns
- B2C media relations campaigns
- Media audits
Why does my company need good media relations?
Every company needs a good relationship with its target audience’s preferred press or media publications. For instance, if you’ve just launched a new product or service or you’ve won an industry award, you want this positive news to be distributed swiftly. Establishing a positive relationship with a company’s chosen media platform means stories are published quickly, easily and accurately.
Furthermore, PR media coverage is gained based on the merit of a story. Unlike paid for advertising, this means companies spend less time and money reaching out to their audience. This quality and timeliness can catapult your company straight into the spotlight. In addition, a good media relations campaign also gives businesses greater control over their messages and delivers sound credibility.
Would you like help putting together a media relations campaign for your company? Please get in touch with us to find out more about how our team can help you.