News and Resources at Bishop Marketing Communications

October 13, 2021November 25, 202121 : 38 pm2 months agoTips

Video content tips for the manufacturing and engineering industry

In order to achieve a well-rounded marketing approach, it is essential to include video content in your B2B manufacturing marketing strategy. Traditionally, manufacturing marketers have relied heavily on written content to promote their businesses and products. Video content however has emerged as an equally, if not Continue reading Video content tips for the manufacturing and engineering industry ...

October 13, 2021November 3, 202121 : 32 pm2 months agoTechnology feature

Image of a keyboard with a key containing the acronym SaaS (Software as a Service) highlighted in blue. It emphasises that the focus of the article is about SaaS marketing.

Marketing your SaaS product

By Helen Bishop

You've developed a winning SaaS product (Software as a Service). You're ready to project it into the consciousness of your target audience. What should you Continue reading Marketing your SaaS product ...

October 6, 2021November 3, 20219 : 55 am2 months agoBishop Comms Feature

Creating the illusion

The PR theatrics of social media

By Helen Bishop

Think of your social media account as a theatrical performance. It's you representing everything that you have and are. What may seem like an innocuous lit Continue reading The PR theatrics of social media ...

October 5, 2021December 2, 202115 : 05 pm2 months agoManufacturing feature

Additive Manufacturing and the marketing of sustainability.

By Helen Bishop

The crusade towards truly sustainable manufacturing methods is finally underway. In this piece, we wanted to demonstrate how far Additive Manufacturing (AM Continue reading Additive Manufacturing and the marketing of sustainability. ...

September 27, 2021November 3, 202112 : 04 pm2 months agoManufacturing feature

The impact of the Grace Hopper cable on manufacturing

By Helen Bishop

This month, Google's first new, undersea data cable since 2003 arrived in Cornwall. The Grace Hopper cable, which is approximately 7000 km long, is Googl Continue reading The impact of the Grace Hopper cable on manufacturing ...

September 20, 2021September 27, 202112 : 32 pm3 months agoManufacturing feature

content marketing image

Four content marketing ideas for manufacturers

By Alison Bishop

We often hear about content marketing in the context of consumer audiences. But how does the creation of online material translate for manufacturers? Is th Continue reading Four content marketing ideas for manufacturers ...

September 2, 2021October 18, 202114 : 44 pm3 months agoInterview

Tapping into retail success with Dojo technology

By Alison Bishop

Recent research carried out by payment solution providers, Dojo revealed the number one priority for retail businesses looking at payment systems was secur Continue reading Tapping into retail success with Dojo technology ...