Good quality copywriting is essential for every marketing platform. Whether it’s a factual yet tantalising product description, a concise but meaningful meta description or a complex deep-dive research paper, every word counts and often, these words sell. They may not always sell a product but they do sell ideas, win people’s trust and persuade target audiences.
So, what makes great copy?
This is a question we get asked a lot, which is logical as most of us can write, read and access the internet – why can’t we do it ourselves? You see, the skill of copywriting is often only noticed when poorly written copy takes its place. This could be poorly ranked web pages, ambiguous messages in a press release or reams and reams of lacklustre content. This is where we come in.
Why choose us for your copywriting?
With NCTJ and CIM qualifications, plus 18 years’ experience writing for many different sectors, we’ve got what it takes to produce sparkling copy, no matter the subject and no matter how challenging the audience. A good copywriting service, like ours, will dedicate time to researching and drafting engaging content, producing meticulously proof read copy that gains results.
Our copywriting is used for so many different platforms, here’s a few examples:
- Brochure content
- Product descriptions/advertising copy
- Sales letters
- Voice over scripts
- Feature writing
- Social media posts
Quality copywriting is essential for improving Search Engine Optimisation. Web page content, online articles and e-newsletters all require powerful copy exempt from ‘key word’ stuffing. As the sophistication of search engines grows, so does the need for well-honed words that, as well as rank, also resonate.
Tell us about your copywriting project
Would you like to speak to us about copywriting? If you’d like to chat about a small one-off writing piece or an ongoing project, we would love you to tell us more, please visit our contact us page.