Bishop Marketing Communications is a North-West-based communications consultancy. We are dedicated, friendly and approachable with the number one ambition of helping businesses succeed through valuable, cost-effective and creative communications solutions.
We work with small and large business-to-business and business-to-consumer organisations and enjoy excellent working relationships. We believe that working well together and getting to know a business inside and out is crucial to the success of any type of activity, from a full multi media campaign, to a short press release or social media post. We focus on quality not quantity and pride ourselves on being precise, professional, reliable and informed.
Media relations involves working with different media channels to gain positive coverage for a company or organisation. This exposure allows them to speak to their audience in the way they want, on a mass scale. To deliver these campaigns effectively, expert negotiation and interpersonal skills are needed. These skills ensure media outlets receive engaging content and businesses gain the best coverage. This is where we step in…
Our media relations service
At Bishop Marketing Communications, we strike the balance between the needs of both media outlet and client. We do this by taking time to understand what journalists want and how we can help them do their job. Nurturing this relationship means we can collaborate and discuss all opportunities for clients effectively.
We have access to thousands of media outlets covering a diversity of sectors. Our services include:
Press office management
Media relation campaigns/strategies
Media statements for crisis events/comes
B2B media relations campaigns
B2C media relations campaigns
Why does my company need good media relations?
Every company needs a good relationship with its target audience’s preferred press or media publications. For instance, if you’ve just launched a new product or service, you’ve just won an industry award or maybe you have a new contract to shout about, an established relationship with your chosen media means you can get the story out quickly, easily and accurately.
Further more, PR media coverage is gained not paid for like advertising, which means you spend less reaching your audience. Instead, PR relies on good timing and a story’s merit. This quality and timeliness can catapult your company straight into the spotlight. Not only this, but a good media relations campaign also gives businesses greater control over the messages and delivers sound credibility.
Contact us about media relations
Would you like help putting together a media relations campaign for your company? Please get in touch with us to find out more about how our team can help you.
We create content
Content is the bedrock of communications and digital marketing activity. Over the last decade it has adopted a whole new meaning. Content now means online visibility, consumer engagement and shareability. So, how can you make your content more sharable and visible? Seeking the help of a communications professional is an excellent starting point.
Why you need good content – always
Gone are the days when journalists held the monopoly on what audiences see, companies are now the writers, the publishers and the editorial team. With this comes the opportunity of a wider audience but also the responsibility of issuing meaningful, well written and engaging content. It is crucial that messages are accurate, creative and engaging.
Why use a PR professional to create and develop your content?
Public relations professionals are, by trade, story tellers and although the editorial landscape has changed over the years, the human desire to connect with and appreciate a story won’t fade. Our approach is to find the story in everything our clients do. We know audiences engage more with this kind of content, and greater engagement means greater results.
Web copy, video, social media platforms, digital publications all count as online content. Regularly updating your website content is key to helping your search engine results and filling your social media platform with useful information at the right time with the right message, keeps your followers informed and loyal.
We create the following content for our clients:
If you would like more information on how to improve your content marketing strategy or if you would like to find out more about our content marketing services, we would love to hear from you! Please contact us.
Social media management
Social media matters
We all know that social media matters in today’s world. But what also matters is what to say, how to say it and when to say it. This know-how will deliver a strong and water tight social media campaign.
How do we deliver successful social media strategies?
We work with businesses to identify what is and isn’t working and mapping out overall objectives. For example, do you want to increase followers, improve brand awareness or get better at communicating key messages to stakeholders? We begin by conducting a social media audit to identify what is working well and what requires focus.
Why let us manage your social media?
We take a strategic approach to everything we do, staying on top of trends and keeping your goals at the heart of our work. If you want to improve visibility on LinkedIn, start more conversations on Twitter or increase the number of fans on your Facebook page, we will design the best social media strategy for you.
Our social media marketing services include:
Social media audit
Social media management
If you would like us to support you with social media, please contact us.
Good quality copywriting is essential for every marketing platform. Whether it’s a factual yet tantalising product description, a concise but meaningful meta description or a complex deep-dive research paper, every word counts and often, these words sell. They may not always sell a product but they do sell ideas, win people’s trust and persuade target audiences.
So, what makes great copy?
This is a question we get asked a lot, which is logical as most of us can write, read and access the internet – why can’t we do it ourselves? You see, the skill of copywriting is often only noticed when poorly written copy takes its place. This could be poorly ranked web pages, ambiguous messages in a press release or reams and reams of lacklustre content. This is where we come in.
Why choose us for your copywriting?
With NCTJ and CIM qualifications, plus 18 years’ experience writing for many different sectors, we’ve got what it takes to produce sparkling copy, no matter the subject and no matter how challenging the audience. A good copywriting service, like ours, will dedicate time to researching and drafting engaging content, producing meticulously proof read copy that gains results.
Our copywriting is used for so many different platforms, here’s a few examples:
Product descriptions/advertising copy
Voice over scripts
Social media posts
Quality copywriting is essential for improving Search Engine Optimisation. Web page content, online articles and e-newsletters all require powerful copy exempt from ‘key word’ stuffing. As the sophistication of search engines grows, so does the need for well-honed words that, as well as rank, also resonate.
Tell us about your copywriting project
Would you like to speak to us about copywriting? If you’d like to chat about a small one-off writing piece or an ongoing project, we would love you to tell us more, please visit our contact us page.