TOP 8 MARKETING CHANNELS TO SHARE YOUR PRODUCT VIDEOS
Thinking about venturing into the sphere of video marketing? You may be interested in this guest blog from specialists Breadnbeyond, about the best platforms for marketing video content.
Marketing platforms are an essential part of determining the success of any product launch. With visual content like images and videos dominating the content marketing universe, marketers are looking for ways to get their products launched in front of potential buyers.
In this regard, video marketing has become one of the most popular ways to market your product with the help of videos. Videos are estimated to occupy about 82% of internet traffic in 2022, making them the most searched type of content to date.
While producing video is another challenge, distributing it is always greater. So, how do you ensure that your video reaches the right audience and does not end up in the wrong place?
There are many marketing platforms where you can share your product launch videos. The trick is to find the right ones for your product and target market. Here are some of the top eight marketing channels to share your product videos:
YouTube is a massive video platform that gets billions of views per day. This makes it a perfect place to monetize your video content, such as entertaining videos or education material like training videos by running ads on them while leveraging its huge user base to market to you for free.
Make sure the videos related to the page being viewed have an annotation linking out to the page so they can see more from your brand or products easily. You can also add annotations asking viewers if they liked what they saw and encourage them to subscribe for more.
However, you will need at least 10,000 subscribers and 4,000 hours of watch time in the previous 12-month period to run ads on your videos.
Facebook is one of the most popular social media platforms today, with over 2.89 billion active users per month who are willing consumers of your product content. Like YouTube, Facebook also has a large user base that can help promote your video content. It also allows you to reach their large network by paying for it via ads or boosting the post itself with boosted posts starting from $5.
You can choose to advertise to an audience based on location, language preferences, age groups, interests, etc., depending on how broad or specific you want your target market to be.
Another popular social media platform, Instagram, is a great place to share your video content as it allows you to post videos up to 60 seconds long. What’s more, posts with videos tend to get higher engagement rates than those without, so it’s worth taking advantage of this feature.
You can use hashtags to help people discover your videos and use stories and IGTV, which are new features on the app that allow you to post longer videos (up to 10 minutes long).
LinkedIn is a B2B social media platform that can be used to reach out to other businesses with your product launch video. It’s not as popular as Facebook or YouTube, but it does let you post videos up to 1:30 minutes long. So, if your audience is on LinkedIn, then definitely take advantage of this feature.
Twitter is a great place to post short snippets of your product launch videos as well as behind-the-scenes footage and teasers to get people interested in watching the full video. You can also use hashtags to help people find your videos and use stories that are similar to Instagram stories.
Pinterest can be used to post visual representations of your product launch videos such as screenshots, graphics, and photos that will help pique the interest of those who see them. You can also use hashtags and boards to organize your pins into specific topics so that they’re easier to find.
TikTok is a fairly new social media platform that has taken the world by storm, particularly with teens and young children looking for entertaining videos.
So, if your product launch video is funny, quirky, or just entertaining in general, then TikTok might be the best place to post it as most users are there to have fun with their friends rather than being business-minded. You can also use hashtags here to help people discover your videos.
Email marketing allows you to send out emails automatically with links to the product video and other promotional material such as blog posts and ebooks at the bottom or back of the email for those who want more information about it.
It’s a great way to keep in touch with those currently subscribed to your list as well as those who have previously bought from you before so that they know when new things are available and can purchase again if they choose to do so.
You can also use geotags and keywords in your subject line and first paragraph to be indexed by search engines like Google, Yahoo, and Bing to increase your chances of people finding your video content.
So, there you have it! You can use eight different social media platforms to share your product launch videos. Whichever platform you choose, make sure that you tailor your content to the audience that’s using that specific platform so that you can get the most out of it. And, most importantly, have fun with it! After all, it’s a product launch video, and it should be enjoyable to watch.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro