Tapping into retail success with Dojo technology
Recent research carried out by payment solution providers, Dojo revealed the number one priority for retail businesses looking at payment systems was security, closely followed by speed and reliability. Not surprising, but in a post-Covid climate of heightened customer demand and expected advances in technology, is it possible for retailers to snaffle all three with one solution?
Dojo payment consultant Zoe Bordiuk says, ‘Absolutely!’. She tells us how in our latest Q & A blog.
Well, as the research says, the main concerns relate to security. Retailers now need card machines that are belt and braces. Our systems provide point-to-point encryption (P2PE), similar to the end-to-end encryption (E2EE) used on email and messaging services. It basically means that all payment data is protected, from the point where a merchant accepts the card payment to the point where data is transformed securely into its original format, making payments super secure.
What are the biggest pain points for retailers when it comes to payment systems?
And because P2PE is regulated by the PCI Security Standards Council our customers can really simply confirm their compliance with documents we provide in our Dojo Dashboard. This route saves lots of time wading through oodles of information and stops our customers worrying about any potential breaches.
“Just a quick heads up to any of my Facebook friends in business who use card machines. After being loyal to Worldpay for 15 years, I have recently changed to Dojo Paymentsense under the very capable assistance of Zoe Bordiuk and have been very impressed with the new machines and their service, price and efficiency, so I would totally recommend her business to you!”
Darrel Lees, DH Lees and Sons Ltd.
If a business already has an EPOS/till system, is it easy to connect a Dojo card machine with it?
Most bars, shops and restaurants already have their own EPOS/till machine. The good news is that there’s over 600 different EPOS systems that our card machines easily integrate with. Set up is really simple and quick with many of our customers up and running the day after signing up. Typically, this can take up to four weeks with traditional card machine companies, whereas integration can be carried out on the same day with us. For businesses setting up payments for the first time, they have the flexibility of choosing from hundreds of different EPOS systems to best suit their needs.
How does Dojo’s payment technology save time for retailers?
The straightforward PCI compliance process saves our customers time and headaches, but in every day terms there’s a few ways. Keying errors can cause problems when tallying a bill at the end of a restaurant meal, for example. However, when you connect a Dojo card machine to an EPOS system, the data is transferred from the card machine to the EPOS seamlessly. This greatly reduces time spent addressing errors and providing a smoother service for customers.
End of day cashing up is simplified too. Because payments are pushed from one device to the other automatically, they enable the day’s takings to be calculated really easily. It’s simple to switch from integration to standalone mode too should there be any problems with the EPOS system – a few taps on Dojo and payments can still be taken. Our customers also tell us that they appreciate the prompt receipt of the device once ordered, along with the quick initial set up and training I provide.
Do you think Dojo helps businesses stay competitive?
They can certainly help, yes! We’ve also learned from feedback that reliability is really important, which translates to offering a dependable service to their customers, repeat visits and a positive reputation. All of this goes a long way in terms of being competitive.
Having a reliable service that works efficiently at peak times ensures a happy set of customers too. We are always getting feedback that the reliability of Dojo has actually improved staff morale as well, no more embarrassing incidents at the till!
Also, Dojo is a Wi-Fi enabled device which runs off 3G and 4G and has a 10 hour battery life, so in cases where customers are not located near Wi-Fi, for example, an outdoor seating area in a bar, you can still depend on your card machine. Also, if an EPOS system goes down, you can switch modes and key in the transaction on your Dojo device.
What do customers say is the Dojo payment system’s most useful tool?
The Dojo customer data reports are reported as the most useful – they give really handy insights for businesses, for example, discovering patterns in buying behaviour. This informs retailers of ways to capitalise on or adopt new ways of working. All of this helps stay ahead of the game and safeguard future trade. Having this capability is not something many customers have thought about before as it’s not available with most card machines, plus it’s completely free!
We get lots of positive feedback from customers who have switched from their old systems. We recently worked with High-Crompton-based Butcher shop, DH Lees and Sons Ltd. and received a fantastic response from business owner, Darrell Lees. He said:
“Just a quick heads up to any of my Facebook friends in business who use card machines. After being loyal to Worldpay for 15 years, I have recently changed to Dojo Paymentsense under the very capable assistance of Zoe Bordiuk and have been very impressed with the new machines and their service, price and efficiency, so I would totally recommend her business to you!”
Darrel Lees, DH Lees and Sons Ltd.
If you want to speak to Zoe about a Dojo card machine for your business, please get in touch via her Facebook page.
